Mission & Core Principles

Our mission is to challenge educational and social disadvantage in the Bradford and Leeds region.
We establish high-performing non-faith academies which maximise attainment, value diversity, develop character and build cultural capital. By the age of 18 we want every student to have the choice of university or a high quality apprenticeship..

To achieve this, the Dixons Academies share Six Core Principles:


High Expectations of All

The Dixons Academies have high expectations for all students, and our governors set ambitious targets for academic achievement and conduct that make no excuses based on the students' backgrounds. Students, parents, teachers and staff create and reinforce a culture of achievement and support through a range of formal and informal rewards and consequences for academic performance and behaviour.  There are no shortcuts, and we do not make excuses. All students are expected to make outstanding progress that will enable them to succeed in further or higher education and in the world of work.

Empowered to Lead

Our Principals are empowered to lead their academies, and they do so primarily in the best interests of their students and their school.  They also work in partnership with other Principals for the good of the Group as a whole.  They articulate their own culture, values and vision for learning around our shared core principles.  We empower our people in every area and at every level of the organisation, and hold them accountable for their outcomes.  We develop a strong culture of student leadership in all our academies.

Relentless Focus on Learning

Students and their learning are at the heart of every Dixons Academy.  We prioritise student learning above all else when we choose where to focus funding and how to spend our time.  Our pattern of holidays sustains learning throughout the year.  Our extended school week offers students more time in the classroom to acquire the knowledge and skills needed for academic success, as well as more opportunities to engage in diverse extracurricular experiences. 

Highly Professionalised Staff

Learning and progress at Dixons are rooted in professional, positive and caring relationships based on mutual respect between adult and student.  All staff at the Dixons Academies act in the best interests of students and adhere to the high standards of professionalism laid out in our Code of Conduct.  Teachers know their subject well, understand how children learn and work to update their skills through professional enquiry.  We invest in staff and leadership development across our learning community.

Choice and Commitment

Success at Dixons is built on a three-way partnership between students, parents, and the Academy.  To attend and work in a Dixons Academy is a choice.  Each of us must make and uphold a commitment to the school and to each other to put in the time and effort required to achieve success. We do not tailor our curriculum to the diverse communities we serve, but expect our students to share and engage in common learning experiences which maximise the achievement of all.


Dixons Academies are communities with a strong sense of moral purpose. The interests of students and their learning are at the heart of all we do. Each Academy is built around a clear set of values which demand and nurture personal responsibility, integrity and respect for others.

In summary, we define the Dixons Difference is our relentless focus on student achievement, led by highly committed and professional staff.

By creating a can-do, independent culture with an emphasis on self-discipline, we prepare our learners for future success in an ever-changing world.

Our Academies put students at their heart and work in close partnership with parents. We value diversity and cultivate happy schools, based on strong relationships, mutual respect, integrity and honesty.